Know What You’re Made Of—The Case for Transparency in Products
Here at Detlev Aveda Lifestyle Salon in Coconut Grove, we’ve been inspired by people determined to change the world. We’re talking about the dreamers, the doers, the ones choosing sustainability over profitability, the people living with authenticity and determination to better both themselves and the world around them.
That’s why we are so excited to support Aveda’s new campaign that celebrates this energy and promotes transparency in their products and beyond. Because, like Aveda, we believe it’s important to know what you (and your products) are made of.
PRODUCTS WITH A PURPOSE
One of our favorite things about Aveda products (besides that amazing signature smell—you know the one) is that they are created with the intention of not only uplifting the user, but also making the world a better place as a whole. In order to do this, they make sure everything they create and do is mission-aligned. We know that you vote with your dollars, and when you buy Aveda, you are supporting:
- Cruelty-free products
- No animal testing, ever
- Naturally-derived ingredients from plants, non-petroleum minerals or water
- 100% wind-powered manufacturing
- Post-consumer recycled packaging
- Pure-Fume aromas created with the art and science of pure flower and plant essences
Curious about these practices? Learn more about them here!
Macadamia trees grow in warm climates, and their nuts aren't picked but rather gathered when they fall. They're also the toughest nut to crack — it takes 300 pounds per square inch to crack their shells! Why do we use them? Because macadamia oil helps smooth hair. You'll discover this ingredient and its benefits in #DamageRemedy Daily Hair Repair. #knowwhatweremadeof
THE MAGIC INGREDIENT? PLANTS.
You have a story—ingredients that make you who you are, like your passions, values and quirks. And similarly, Aveda products are made up of dynamic and authentic, plant-powered ingredients. Aveda takes a hard pass on things like toxic ingredients, mineral oils, parabens, formaldehyde, petrolatum and lanolin.
Instead, inside products like Damage Remedy, you’ll find quinoa, soy and macadamia. Inside Texture Tonic, you’ll find sugar, salt and babassu oil. And inside Be Curly Curl Enhancer, you’ll find wheat, aloe and geranium.
Plant-powered ingredients are better, because really, Mother Nature is the best beauty artist of all. Not only do naturally-derived products work magic on your hair and skin, but they are also much kinder to the planet. And Aveda is committed to responsibly-sourcing ingredients from different habitats all over the world, fairly compensating the communities where ingredients are sourced, and making sure the entire process leaves a positive impact on the planet.
WHY IT MATTERS
We think consumers should know what their products are made of, because simply put, it matters what you put on your skin, hair, face and body! Just like you wouldn’t want to eat toxic foods, you also wouldn’t want to have a beauty routine full of toxic ingredients. That’s why Aveda has been pioneering safe ingredients since the beginning.
Gone are the days when brands could shroud their products and processes in darkness and hope no one asked questions. We are in an era of transparency, and we are here for it. Information is being shared, communication is openly flowing and people are feeling more and more empowered to make a difference with their purchases.
At the risk of sounding overly optimistic, we really believe that in supporting brands and businesses that are values-driven and mission-aligned, we are able to transform the world into a better, safer and more beautiful place. Want to join this movement? Stop by Detlev Aveda Lifestyle Salon in Coconut Grove to learn more and shop.