Red Hot Red: The Season’s Most Sought-After Color

Sound the fire alarm! From deep, velvety hues with cool undertones, to higher pitched, golden reds like wild-rose infused honey, red has arrived, and it isn’t leaving any time soon. This hot color has taken over the stage and the audience can’t get enough. If you’re looking for a color that will stop traffic, melt snowdrifts, and start scandalous rumors, look no further. But know what you’re getting into. Red is a color that goes off like a gun, and without a little forethought, a move to red can easily leap right out of control. Make sure the tone you choose is exactly the one you want, and make sure your colorist knows how to create a look with dimension, texture, energy, and life. In the wrong hands, red can become flat or shrill, and you don’t want that. When your red speaks, you want the room to listen.

The first rule of red is: Don’t strike out on your own. Here at the salon I see plenty of emergency cases of home-coloring gone wrong. After a do-it-yourself disaster, a client will often come in with a look of despair under the tragic aftermath of an impulsive coloring attempt, and red seems to be the culprit more often than any other color. The reason is simple: Natural red hair occurs in a wide spectrum of shades, and choosing the perfect shade can be serious artistic challenge. Creating beautiful, multi-dimensional red and then glossing to give shine and polish requires many years of experience and the precision application of products that hold bold colors in place. Consult with a professional colorist before you make the exciting move to red, and know in advance what you’ll need to do after your treatment to keep the fire and vibrance in your look.

Image By: Alaskan Dude