INTELLIGENT NUTRIENTS®

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By Horst Rechelbacher , Founder of Aveda®

The merging of health and beauty evolves a new first in cosmetic science –

Nutritional Chemistry

Intelligent Nutrients®, is a new certified organic health and beauty brand created by renowned environmentalist and Aveda founder, Horst Rechelbacher. The award winning range includes: certified organic skincare, certified organic aromas, certified organic hair care and styling, certified organic lip balm, certified organic body cleanser, internal/external certified organic seed oil and antioxidant boost – Intellimune and our total body elixirs and air nutrition.  This is the first phase of an entire lifestyle brand with future products to include, body care, maternal/baby care, love therapy, pet care and INvironmental products for the home.

“We have created something that has not been done before with Intelligent Nutrients.  We have merged food science and cosmetic chemistry to create a new paradigm in beauty.  We called it Nutritional Chemistry – it is based on using only certified organic food-derived ingredients – substances the body recognises and readily assimilates as nutrients in the body,” said Horst Rechelbacher, founder of the company. “At Intelligent Nutrients each product is formulated for both performance and safety — our belief is that what we put on our bodies should be as safe as what goes into our bodies,” explains Rechelbacher.

Intelligent Nutrients®

From the certified organic, non-toxic products, to itssocially and environmentally responsible business practices, Intelligent Nutrients intends to lead by example.  “It is my personal mission to change the outdated chemistry being used in personal care products.  And rather than just talk about what’s wrong, I decided to show the industry that beauty can be done differently – responsibly and safely—without compromising performance,” explains Rechelbacher.

INtruth:

Because our bodies absorb toxins and chemicals in the air we breathe and in the products we use every day, Intelligent Nutrients intends to educate consumers regarding the truth about ingredients.  “Not all manufacturers are coming clean.  In fact, greenwashing* by beauty manufacturers has become an epidemic.  Our commitment is not only to tell the truth, but toeducate consumers and the industry alike about organics, as well as the risks associated with many harmful ingredients commonly used in beauty products,” Rechelbacher continues.

NEW Product INtelligence:

The launch collection includes certified organic aromas, certified organic hair care and styling, certified organic body cleanser and lip balm as well as the anti-oxidant powerhouse seed oil – Intellimune.   “When you look at current beauty products and the most potent active ingredients – most are derived from food sources – from Omega-3, to lycopene, to fruitacids and antioxidants.  We have taken this chemistry and raised the bar on cosmetic science by using the purest form of the food-derived ingredients to ensure safety, industry organic certification and authenticity — and most important – performance,” explains Horst.

Intelligent Nutrients® Launch

INgredients:

All IN products are free of the suspect ingredients commonly used in beauty products today, including sulfates, plastics, parabens, silicone, mineral oil, petrolatum, petrochemical-derivatives and synthetics.

INtelligent Business:

• Certified Organic –There is no organic standard for cosmetics in the United States, which is why manufacturers can get away with greenwashing.  IN products and ingredients are certified organic by the highest standards in the world –the USDA’s NOP and UK’s Soil Association.  Consumers can trust IN because of third party authentication and certification –as demonstrated by the organic seals which appear on all IN products.
• Scientific Research and Collaboration –IN works with noted physicians and scientists at leading universities and institutions as well as food and cosmetic chemists to create non-toxic, active formulations that have superior performance, without use of synthetic and petrochemical derived ingredients.
• 100% Renewable Energy –All Intelligent Nutrients products are manufactured with 100% renewable energy as demonstrated by the Green E seal on all of our products.  The IN headquarters in Minneapolis, MN is also 100% powered by renewable energy.
• Organic Farming –We grow certified organic ingredients on Horst Rechelbacher’s farm in Osceola, Wisconsin for research and for use in Intelligent Nutrients products.
• Cruelty Free –Our commitment is that none of our ingredients or products are ever tested on animals, as demonstrated by the leaping bunny seal on all IN products.
• Giving – founder, Horst Rechelbacher, donates all after-tax profits from the sale of IN products to environmental and social causes.

INsummary:

Intelligent Nutrients, the company founded by environmental and health & beauty visionary Horst Rechelbacher, has its headquarters in Minneapolis.

*Greenwashing is the dissemination of misleading information by a company to conceal its abuse of the environment and consumer safety in order to present a positive public image to sell product, which may in fact be harmful to consumer and the environment.