The art and science of pure flower and plant essences is the core of aveda. our beauty products are alive with the life force of plants, and contain pure essential oils. our solutions are so powerful we call them purescriptions™. while we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. our professional network, nearly 7,000 salons and spas worldwide, shares our commitment. ever since a hairdresser founded aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.
aveda: connecting beauty, environment and well-being.We get our inspiration and ingredients from nature—certified organic, sustainability wild-crafted—and develop pure flower and plant essences to create hair care, spa care, skin and body care, makeup, Pure-Fume™ and life style products that perform—and are gentle to your guests, your staff and the Earth.
Aveda’s commitment to the earth is apparent on the label of every product they create. When you buy Aveda, you can be confidant that you are supporting environmentally friendly practices. Aveda products are:
Made with natural ingredients, organically grown wherever possible
Packaged in recyclable containers (made of 80%-100% post-consumer materials)
From sustainable resources (harvesting ingredients without depleting them)
Free from animal testing
Financially supportive of earth-friendly organizations all year long (at the local and global levels)
Serve with a purpose— The Aveda Mission:
“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”
-Horst Rechelbacher, founder.